This jerk bait very similar to several national brands. When the rod tip is “jerked” the minnow darts and dives. Absence of motion allows the minnow to float to the surface like a dying baitfish. Simply retrieving allows the bait to swim with a slow side to side motion.. A faster retrieve produces a tight wobble fish find hard to resist.
These work well for all inshore species as well as for many offshore species. And lastly, the lures can be trolled for Spanish, Hardtails, Bluefish, Ladyfish ...well you get the idea.
The color combinations are infinite...